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We Are MAFSI

Who We Are

MAFSI, the Manufacturers' Agents Association for the Foodservice Industry, is a 76-year-old non-profit trade association comprised of 220+ independent manufacturers' representative sales agencies, 200+ manufacturing companies and 45+ associate partners in North America selling and marketing commercial foodservice equipment, supplies, tabletop, furnishings and jan/san/disposables. Our members provide any non-food product that goes into restaurants or non-commercial establishments such as schools, hospitals, hotels, stadiums, prisons, etc.

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We Work for You

What We Do

Representing over 2,800+ manufacturers’ sales reps, manufacturing executives, sales managers and customer service managers, and associate partners across North America, MAFSI provides education, market forecasting, online training, specification tracking software, networking and partnership opportunities, industry stewardship, guidelines and resources, and member advocacy for the $14.5 billion commercial foodservice equipment, supply, tabletop, furniture and janitorial, sanitation and disposables industry.

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Our Core Values

Growth Mindset: We are committed to growing personally and professionally. We push ourselves to improve, embrace challenges, and pursue continuous development in all we do.
Give Back Along the Journey: We recognize the value of our own professional journey and choose to invest in others. We share our time, knowledge, and experience to strengthen the people and community we serve.
Lifelong Learners: We understand that the learning process never ends. We stay curious, stay teachable, and actively seek out new perspectives, ideas, and opportunities for improvement.
Fully Engaged: We know that true engagement is more than just writing a check or adding our name to a roster. We show up, contribute, volunteer, and actively support the mission and community.
Stronger Together: We believe in the power of community. We build relationships, support one another, and recognize that collaboration elevates everyone. Our collective strength is greater than any individual effort.

Let's Do This

Our Core Focus

Passion: To advance the professional growth of reps so they can excel, perform, and drive results for their companies and customers.

How: Bridging the needs of reps and manufacturers by providing resources, education, and community to drive high performance.

Our 3 Uniques

Holistic Channel Insight: We understand every part of the sales channel - identifying gaps, creating tools, and embedding operational processes that drive efficiency and success for our members.

Customized Growth for Every Rep: We meet members where they are by providing tailored paths, resources, and development programs that fit every stage of their lifecycle.

Industry Collaboration That Makes Reps’ Jobs Easier: We partner with manufacturers, allied associations, and industry stakeholders to create shared education and alignment that reduces friction and improves rep performance.

Our Programs

Our Services